123people acquired by Pages Jaunes

Published 22nd March

According to investir.fi and a number of other reliable sources the world’s leading people search engine 123people, from Austria, has been acquired  by the leading French yellow pages company Pages Jaunes.

Financial terms of the deal have not been disclosed. Although rumor is from EUR 10 to 15 million. 123people was profitable, but they will not reveal specific financial details. 123people was incubated by i5invest and received VC money from Austrian Gamma Capital Partners.

It’s rather obvious that this acquisition makes a lot of sense for a yellow pages company that makes quite a lot of money from their online properties. People search is a huge market and 123people’s SEO seems also to be a technological asset that’s of interest for Pages Jaunes.

123people is currently active in eleven countries and claims to support 40 million unique visitors per month. The headquarters will remain in Vienna, the workforce will increase from currently around 20 by year end to approximately 30 employees.

Jean-Pierre Remy, Managing Director of Pages Jaunes Groupe, says he’s very happy about this acquisition and that it fits perfectly in their online strategy of people search. He goes on to say that “with this acquisition, Pages Jaunes Group significantly enhances its global audience, strengthens its expertise in organic search and benefits from synergies between us and 123people’s sites in France and Spain”.

Russell E. Perry, CEO of 123people, said: “The team of 123people is very excited to be part of Pages Jaunes Group. In the past two years we have been able to introduce and prove a successful multi-tier business model by offering users a unique service and offering partners a high-quality online advertising outlet for their products and services. Looking ahead, we now have the opportunity to shift into high-gear through the support and strength of being an integral part of a leading and established corporation.”