How will savvy brands use mobile marketing to take advantage of the FIFA World Cup?

Author: Martin Wilson The mobile marketing opportunity around the 2010 World Cup is without a doubt going to be significant. The interest that a global event of this nature will attract is just massive. There will be a huge desire to feed on content and services linked to the event, whether football or location related.[…]

Mobile advertising – what’s it worth?

Author: Martin Wilson Despite so much doom and gloom about local advertising in general – across newspapers, direct mail, TV, radio, yellow pages, outdoor, magazines and fixed online – collectively forecast by BIA Financial Network (BIA), parent of the Kelsey Group, to decline to $144.4 billion by 2013 from $155 billion last year.  The decline[…]

Local mobile search: Directories vs Google

Directory Publishers Can Beat Google & Co. To Lead In Local Mobile Search & Services If They Provide Actionable Answers Published: May 2008 Author: Martin Wilson In-Brief: Directory publishers are better positioned to deliver compelling location-based information and services than rival portal providers and search engines. At first glance it may appear that the nimble[…]