Making mobile the heart of multichannel marketing in next planning cycle

Published 30th September I just read this great article by Thom Kennon and thought it would be worthwhile to re-publish it on my blog to spread the word. This is an absolute must read for every marketer. It is a wake-up call for all those who still think that mobile marketing can be “the fifth wheel” of a[…]

Touch Local acquire Scoot from ITV

Published 29th September Touch Local have acquired from ITV 100% of the share capital of Enable media who operate Scoot and AskAlix in the UK. Established in 2004, TouchLocal is backed by Balderton Capital, the leading Venture Capital Firm.  The key benefits of this acquisition are as follows:  1. A combined paying customer base in excess[…]

The incomplete ad – combining print and mobile media

Published 28th September A truely clever integration of traditional print marketing and digital marketing. Ok not everyones cup of tea but used to great effect in this execution. To launch a new deodorant in Uruguay, the Lowe Ginkgo agency in Montevideo have combined traditional print media with mobile. So how does it work? You open up a[…]

Print Publishers Ready to Capitalise on Mobile Market

Published 21st September The digital advertising and publishing market is poised for growth, supported by new mobile devices and advances in applications and technology. A new survey from the Audit Bureau of Circulations reveals that print publishers are focusing on the market as a prime opportunity to expand their brands, reach new audiences and generate[…]

Mobile advertising needs to recognise communication and social aspects

Published 10th September Today the overwhelming majority of people with mobile phones use it to communicate with each other. Interactive communication is the most predominant, most consistent, and most active use of the mobile today. The mobile phone is a communication and social tool. The mobile has given a freedom to the consumer to be[…]

Three times more consumers browse the web from a BlackBerry than an iPhone

Published 8th September According to statistics released by Bango, BlackBerry is now the third most popular mobile phone for browsing the web in the USA, accounting for 14% of all mobile traffic. BlackBerry is also placed fifth in the UK and worldwide, above all Apple iPhones, with Nokia remaining the overall global leader with over[…]