Engaging the younger generation

Surprisingly the younger generation (often labelled as the Millennial Generation or Generation Y, or plain 18-29 year olds) have a preference in the way want interact with brands, and it’s not necessarily how marketers think.

I recently overheard a marketing exec, who clearly thought he had his finger on the pulse, state: “If you want to engage younger people, move all your budget into social media and mobile advertising. That’s where the action is.”

Not something to endorse.

The New New Media – changing face of retail

The retail sector has changed. The emergence of digital technologies has seen to that, more people are engaging with brands and more frequently than ever before. With more people engaging why do we continue to hear stories about the retail companies struggling to prosper?

THE FOUNDATION HAS CHANGED. …

UK consumer spending on mobile devices set to top £53 billion a year by 2024

UK consumers are set to spend £53.6 billion a year using their smartphones and tablets by 2024, compared with the £9.7 billion spent today, according to new research by Barclays. However, the influence of mobile on spending is expected to more than double this figure from £18.4 billion to £112 billion over the same period.[…]