Going Mobile? 4 Initial Thoughts on Mobile You Need NOW!

A great posting from MobileWeb Company, a leading specialist marketing and services provider that truly understands mobile. Full article from Mobileweb Company: Here. Does mobile feature in your marketing mix? If not, you’re potentially missing a serious opportunity to engage consumers. According to Forrester Research you are likely to be in the minority, 3 out of 4 marketers[…]

Media: Future of FREE and Advertising

 Published 19th October Two very interesting interviews with Martin Sorrell, WPP CEO. Well woth a few minutes of your time. The first, Sorrell is asked about the content and gives his views on why FREE does not work: The second, he gives his views on the future of advertising:    Published by Martin Wilson Martin Wilson[…]

241st Carnival of the Mobilists

Published 18th October  Welcome to the 241st edition of Carnival of the Mobilists. This week it is again the turn of leading mobile strategist and marketer Martin Wilson of Indigo102 to provide his take on a week in mobile. A week after celebrating its 5th anniversary it is great to see the Carnival alive and[…]

239th Carnival of the Mobilists

Published 30th September Greetings and welcome to the 239th Carnival of the Mobilists. This week Eric Chan (@mobileslate) hosts a double-shot of Carnival of Mobilists, all right before the 2010 CTIA Fall San Francisco Conference.  An excerpt: “First double-shot: Martin Wilson over at Indigo 102 starts us off and writes about the next Nokia and Intuit global[…]

Microsoft Windows Phone 7 – great, but stop the cheap pot shots

Published 27th September Less is more with Microsoft Windows Phone 7  The new marketing campaign for Windows Phone 7 has emerged. It seems that the message Microsoft is trying to push is that you’ll get more done with less! The adverts attempt to push the simple interface and contrast that of its rivals that require their owners to[…]

Number of Mobile Internet users set to boom in the UK

Published 24th September 36% of UK Mobile Consumers plan to use the Mobile Internet in Next Year The latest European study, by the Mobile Marketing Association (MMA) (www.mmaglobal.com) and research partner, Lightspeed Research (www.lightspeedresearch.com), has found over a third of UK consumers plan to use the mobile Internet in the next year. The research shows high interest in mobile websites, with[…]

MMA: Quarter of Consumers More Likely to Respond to Advertising If Offered A Mobile Response Option

Published 23rd September A recent European study, by the Mobile Marketing Association (MMA) (www.mmaglobal.com) and research partner, Lightspeed Research (www.lightspeedresearch.com), has found on average a quarter of consumers would be more likely to respond to advertising in any media if it allowed them to do so using their mobile device. The findings of the study should be a wake-up[…]

Seven Shortcomings That Can Wreck Your Mobile Strategy

Published 23rd September  The latest column post from our Managing Director – Martin Wilson –  mSearchgroove; the leading source of analysis and commentary on mobile search, mobile advertising, and social media.  Seven Shortcomings That Can Wreck Your Mobile Strategy – Not just saying whats wrong, but suggesting solutions. Link to post on msearchgroove: Here Column post What are[…]

Nokia ‘Dot’ – the power of the N8

Published 17th September A new ad for the Nokia N8 using a CellScope microscope has set a Guinness World Record for the “smallest stop-motion animation character in a film”. The ad, by Wallace & Gromit creators Aardman Animations for Wieden + Kennedy London, features Dot, a 9mm girl who wakes up in a magical, magnified[…]

The Rise of Apps Culture (US market)

Published 16th September The report is from Pew Internet & American Life Project written by Kristen Purcell, Roger Entner, Nichole Henderson As there are some very interesting elements of the report I have chosen to publish the complete report on my blog. Alternatively you can download a PDF version of report or use the link[…]