Print Publishers Ready to Capitalise on Mobile Market

Published 21st September The digital advertising and publishing market is poised for growth, supported by new mobile devices and advances in applications and technology. A new survey from the Audit Bureau of Circulations reveals that print publishers are focusing on the market as a prime opportunity to expand their brands, reach new audiences and generate[…]

Mobile advertising needs to recognise communication and social aspects

Published 10th September Today the overwhelming majority of people with mobile phones use it to communicate with each other. Interactive communication is the most predominant, most consistent, and most active use of the mobile today. The mobile phone is a communication and social tool. The mobile has given a freedom to the consumer to be[…]

Three times more consumers browse the web from a BlackBerry than an iPhone

Published 8th September According to statistics released by Bango, BlackBerry is now the third most popular mobile phone for browsing the web in the USA, accounting for 14% of all mobile traffic. BlackBerry is also placed fifth in the UK and worldwide, above all Apple iPhones, with Nokia remaining the overall global leader with over[…]

Mobile local: the value, the players, the potential winners

Published 25th August In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value[…]

True convergence – Digital video to appear in paper magazines

Published 20th August Only a couple of days ago I wrote about the potential impact that online video would have on TV advertising. Today the BBC reported the first ever digital video advert will published in a traditional paper magazine in the US in September. The video-in-print ads will appear in selected copies of the US magazine Entertainment Weekly[…]

Impact of Online video on TV advertising – the future of online marketing

Published 14th August Having recently read about the raging debate at Marketing Week on the potential impact online video will have on television advertising. Yesterday the bus waiting experience came true. Nothing for a while then a couple come a long at the same time. Online video as a promotional medium – broadcasters may well be worried.[…]

London teenager becomes City sensation with his thoughts on media consumption

The thoughts of a London schoolboy, Matthew Robson, on how he and friends consume media has become a sensation among City analysts and media executives desperate to discover the habits of younger generations.