Manual for the 2nd Internet Revolution – Mobile Mania

Published 9th April Two videos based on a great publication from Young and Rubicam – presented by Simon Silvester. MOBILE Always on Always with you Always connected The world is changing as the mobile becomes the computer. Part 1: Part 2:

‘iSyndrome’ – Why limit your slice of the pie?

Published 7th April iSyndrome (ai sindreum) n. a symptom, characteristic, or belief, that building an iPhone application translates to = mobile strategy. In conversation with leading mobile search expert Peggy Ann Salz, of mobileGroove (of which I am a Guest columnist), we ended up talking about some of the fundamental challenges that organisations face when[…]

Mobile: Why Run before you Walk…

Published 2nd March The DUST has settled from this 2010’s mighty industry event – Mobile World Congress (MWC) in Barcelona – yet a FRENETIC interest in EVERYTHING mobile remains. Mobile the HOT topic and a MUST have. For many ORGANISATIONS it almost seems that if mobile is not on the AGENDA someone is going to[…]

What it will take for Traditional players to succeed in The NEW NEW Media world

Published 5th February Key for Traditional media owners to succeed in THE NEW NEW Media world is to determine their unique strenghts and essential characteristics and then focus. If the relevant organisations can understand their unique strengths and the essential characteristics to their offer then there is the possibility of mapping a sustainable future. Digital has changed[…]

How ‘Local’ can you go?

Published 14th January The frenzy has started as organisations jostle for a position in the mobile application hall of fame – ‘Local’ is shaping up to be one of the most hotly contested areas. What is it really going to take to make a mark and how ‘Local’ can you go? The Apple strap-line resonates[…]

Mobile users, Going…Going…Gone. Whoops.

Published 12th January Retention of users and usage frequency will become far more important for mobile services and should be central to mobile strategy for many organisations as they start to attempt to deliver real value from mobile.   Last week I posted about the shocking reality of the retention levels of Apple and Android[…]

Flurry of stats paints shocking picture of Application loyalty

Published 5th January Apple has announced that its App Store has now generated more than three billion downloads. News flying around about the partnership of Comscore and Flurry has brought something quite alarming into the open; iPhone and Android Applications for many organisations actually today represent a very poor investment. Why? Retention of users to iPhone and Android applications[…]

2010 battle: iPhone vs Android – don’t write Microsoft off just yet

Published 18th December I earlier came across an article titled ‘Is 2010 going to be the year of the greatest battle yet, Android v iPhone?’. I have taken the decision not to share as in short, No it is not! It is amazing to see so many supposed intelligent people being taken in by the[…]

Number of Mobile Devices Accessing the Internet Expected to Surpass One Billion by 2013, According to IDC

Published 10th December There were more than 450 million mobile Internet users worldwide in 2009, a number that is expected to more than double by the end of 2013. Driven by the popularity and affordability of mobile phones, smartphones, and other wireless devices, IDC’s Worldwide Digital Marketplace Model and Forecast (an IDC Database service) expects[…]

US West Coast ‘Drunk’ on iPhone, yes still drunk, but Android is not ‘the answer’

Published 8th December As this is such a great follow-on from the article I wrote on  Mobile strategy – iPhone should factor but certainly not dominate. I wanted to share. Post from the great Tomi T Ahonen posted on Communities Dominate brands. US West Coast ‘Drunk’ on iPhone, yes still drunk, but Android is not[…]