Carnival of the mobilists #217 – the best of mobile blogging

Published 29th March Welcome to the 217th edition of Carnival of the Mobilists. This week it is again the turn of leading mobile strategist Martin Wilson of Indigo102 to provide his take on a week in mobile. A week in mobile is never a dull affair. The mobile buzz has continued in no uncertain terms;[…]

Inside Track: The Race To Deliver Value In Mobile Advertising; Will Publishers “Get” It?

Published 26th November First of Martin’s Inside track columns on mobile. Directly from leading online site mSearchgroove.   Local focused mobile advertising is shaping up to be more than a revenue opportunity. There is every indication that it will be one the few channels to buck the downward trend in advertising spend over the next[…]

Media: It is a control thing!

Published 5th October Partnerships and Joint ventures have to be a way forward. I previously wrote about how the market opportunity in the new media world will be realised by the those that have grown up around the digital environment – the indigenous – as they are the ones that are most likely to get[…]

Making mobile the heart of multichannel marketing in next planning cycle

Published 30th September I just read this great article by Thom Kennon and thought it would be worthwhile to re-publish it on my blog to spread the word. This is an absolute must read for every marketer. It is a wake-up call for all those who still think that mobile marketing can be “the fifth wheel” of a[…]

Mobile advertising needs to recognise communication and social aspects

Published 10th September Today the overwhelming majority of people with mobile phones use it to communicate with each other. Interactive communication is the most predominant, most consistent, and most active use of the mobile today. The mobile phone is a communication and social tool. The mobile has given a freedom to the consumer to be[…]

Impact of Online video on TV advertising – the future of online marketing

Published 14th August Having recently read about the raging debate at Marketing Week on the potential impact online video will have on television advertising. Yesterday the bus waiting experience came true. Nothing for a while then a couple come a long at the same time. Online video as a promotional medium – broadcasters may well be worried.[…]

Local mobile search: Directories vs Google

Directory Publishers Can Beat Google & Co. To Lead In Local Mobile Search & Services If They Provide Actionable Answers Published: May 2008 Author: Martin Wilson In-Brief: Directory publishers are better positioned to deliver compelling location-based information and services than rival portal providers and search engines. At first glance it may appear that the nimble[…]