The mobile touch web – virtual roundtable

Published 12th May Mobile. Touch. Web In the past 15 years technology has changed in ways that no one could have forseen. Now with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable. However…  A Collaborative vision If we’re all heading in the same direction why not[…]

Manual for the 2nd Internet Revolution – Mobile Mania

Published 9th April Two videos based on a great publication from Young and Rubicam – presented by Simon Silvester. MOBILE Always on Always with you Always connected The world is changing as the mobile becomes the computer. Part 1: Part 2:

‘iSyndrome’ – Why limit your slice of the pie?

Published 7th April iSyndrome (ai sindreum) n. a symptom, characteristic, or belief, that building an iPhone application translates to = mobile strategy. In conversation with leading mobile search expert Peggy Ann Salz, of mobileGroove (of which I am a Guest columnist), we ended up talking about some of the fundamental challenges that organisations face when[…]

Real Reasons Why Traditional Media Can Really (Still) Win Big In Mobile Advertising

Published 24th March Guest post published on mSearchGroove  EDITOR’S NOTE: Mobile advertising is certain the hot topic at CTIA, where Mobile Web And Apps World Forum (Ajit Jaokar’s CTIA partner event) was standing room only. (Well done Ajit!) Players from across the ecosystem are anxious to explore new models to monetize inventory, apps and services. However,[…]

Mobile: Why Run before you Walk…

Published 2nd March The DUST has settled from this 2010’s mighty industry event – Mobile World Congress (MWC) in Barcelona – yet a FRENETIC interest in EVERYTHING mobile remains. Mobile the HOT topic and a MUST have. For many ORGANISATIONS it almost seems that if mobile is not on the AGENDA someone is going to[…]

How ‘Local’ can you go?

Published 14th January The frenzy has started as organisations jostle for a position in the mobile application hall of fame – ‘Local’ is shaping up to be one of the most hotly contested areas. What is it really going to take to make a mark and how ‘Local’ can you go? The Apple strap-line resonates[…]

Mobile users, Going…Going…Gone. Whoops.

Published 12th January Retention of users and usage frequency will become far more important for mobile services and should be central to mobile strategy for many organisations as they start to attempt to deliver real value from mobile.   Last week I posted about the shocking reality of the retention levels of Apple and Android[…]

US West Coast ‘Drunk’ on iPhone, yes still drunk, but Android is not ‘the answer’

Published 8th December As this is such a great follow-on from the article I wrote on  Mobile strategy – iPhone should factor but certainly not dominate. I wanted to share. Post from the great Tomi T Ahonen posted on Communities Dominate brands. US West Coast ‘Drunk’ on iPhone, yes still drunk, but Android is not[…]

8 Core principles when thinking mobile

Published 26th November Below 8 Core principles we typically talk through with our clients when thinking mobile. Get the core right and success rate is greatly improved. 1. MOBILE is already a reality that is growing by the day 2. MOBILE is another channel but it has very different characteristics to desktop 3. MOBILE = COMMUNICATION &[…]

Mobile strategy – iPhone should factor but certainly not dominate.

Published 21st October Apple’s push into the mobile market has been interesting – some say a game change – they have certainly shaken the market up, but have they really delivered the results? If only they had sold as many devices as column inches that they have achieved. There seems to have been a global[…]