Published 5th February Key for Traditional media owners to succeed in THE NEW NEW Media world is to determine their unique strenghts and essential characteristics and then focus. If the relevant organisations can understand their unique strengths and the essential characteristics to their offer then there is the possibility of mapping a sustainable future. Digital has changed[…]
Published 25th August In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value[…]
The thoughts of a London schoolboy, Matthew Robson, on how he and friends consume media has become a sensation among City analysts and media executives desperate to discover the habits of younger generations.