Mobile local: the value, the players, the potential winners

Published 25th August In-Brief: Local focused mobile advertising will present significant revenue opportunity and will be one the few channels to buck the downward trend in advertising spend over the next few years. In looking to reap rewards the single biggest challenge will be about providing an offer that is simple, accessible and delivers value[…]

True convergence – Digital video to appear in paper magazines

Published 20th August Only a couple of days ago I wrote about the potential impact that online video would have on TV advertising. Today the BBC reported the first ever digital video advert will published in a traditional paper magazine in the US in September. The video-in-print ads will appear in selected copies of the US magazine Entertainment Weekly[…]