Published 8th September
According to statistics released by Bango, BlackBerry is now the third most popular mobile phone for browsing the web in the USA, accounting for 14% of all mobile traffic. BlackBerry is also placed fifth in the UK and worldwide, above all Apple iPhones, with Nokia remaining the overall global leader with over 36% of traffic seen.
Once seen as only for business with their slick functionality and features, BlackBerry devices are increasingly becoming the preferred handset for consumers wanting to browse the internet from their phone. The BlackBerry 8330 Curve now accounts for over 28% of BlackBerrys browsing the web.
Bango data collected across many millions of users accessing the internet from mobile devices also revealed that the BlackBerry user base is much more likely to use Wi-Fi as a connection method where available.
“With all the buzz surrounding the Apple iPhone and the rush to capitalise on its success, many companies fail to realise that over three times more consumers browse the web from a BlackBerry,” said Ray Anderson, CEO of Bango. “The global smartphone race is well under way, but it is the BlackBerry that is the Usain Bolt out in front.”
Companies are being urged to seize the BlackBerry opportunity and start capitalising on its exponential growth, by ensuring their mobile sites and campaigns are optimised for these devices.
“We see over 30% of users with BlackBerry devices visiting our site each month” said Steve Crawford, Operations Director of GoSpoken.
In the past BlackBerry was primarily seen as an email device, with many of its users dismissing the idea of internet browsing as being something you did from a PC. However as more people choose to access the internet from smartphones – global smartphone sales grew by 27% year-on-year in Q2 (Gartner) and BlackBerry has evolved to provide great internet browsing functionality. It has now gained a reputation for ease of use and addictiveness among business users, with many of the world’s top companies choosing BlackBerry as the corporate phone of choice. With the Curve, BlackBerry has successfully made its popular functionality more accessible to non-business consumers.