Martin Wilson – Principal
Martin is an avid futurist but also passionate about humanism, technology and innovation. He believes that technology can do fantastic things, and that we should embrace it – but not at all costs. We need to maintain and protect what drives us as people, and makes our business’ special. Martin often points out that technology does not have ethics and there is always the need to balance and consider the wider consequences as we invest in change.
Martin is a well known and respected digital expert. With unrivalled knowledge in customer experience management and online performance development.
Martin has a background in marketing, business development, communications, transformation, innovation and strategy and retail, and has been involved in digital for almost 20 years, during which he has gained a wealth of experience. As the mobile channel began to emerge, some 20 years ago, Martin increasingly focused his attention towards this channel. Martin is a true expert in digital who really understands how to open the environment in an effective and complementary way for the organisations for which he works.
Having supported some of the world’s large media owners, leading automotive brands and online merchants his track record of delivery speaks for itself.
In 2010 Martin Co-founded Mobileweb Company, a leading mobile technology company, where he was Managing Director until March 2015. During his tenure he devised and oversaw the development of a leading edge mobile platform, deployed over 30 leading edge commerce focused mobile services and established partnerships with eBay, PayPal and Braintree.
Before Indigo102 he spent almost 12 years at Yell, one of the world’s leading directory publishers. At Yell he held the role of Head of mobile and was responsible for developing mobile and media channel strategies and service propositions. During this time Martin was instrumental in the development of all of Yell’s mobile strategy and activity.
He holds a bachelor’s degree in Economics and Business Studies from the University of Wolverhampton.
To get in touch with Martin directly to find out how Indigo102 can support your organisation email: martin@indigo102.com