Make Your WordPress Site Google AMP Compatible

Google’s AMP (Accelerated Mobile Pages) project is live. That means that if your website can serve up Accelerated Mobile Pages (AMP) versions of your content then you will probably see more traffic from mobile. Google will be encouraged to show your site more often in the mobile search results. So, how do you make your[…]

One simple rule for mobile commerce

When someone visits a commerce site on their mobile, they are there to buy, not browse around and consume content. So, get to the point: The limited screen size of a mobile means everything should be focused on conversion! Do not try to replicate a desktop browsing and search environment on a mobile device as it will cost you dearly.  

Then there is mobile optimisation

People are spending increasingly more time on mobile devices with every passing year, but many businesses still struggle to get anything like the results they expect. A recent survey, by Chango, of 500 marketing and agency execs reported that 86% said they had a mobile-optimised website. The reality, less than 5% will have an online[…]

Engaging the younger generation

Surprisingly the younger generation (often labelled as the Millennial Generation or Generation Y, or plain 18-29 year olds) have a preference in the way want interact with brands, and it’s not necessarily how marketers think.

I recently overheard a marketing exec, who clearly thought he had his finger on the pulse, state: “If you want to engage younger people, move all your budget into social media and mobile advertising. That’s where the action is.”

Not something to endorse.

UK consumer spending on mobile devices set to top £53 billion a year by 2024

UK consumers are set to spend £53.6 billion a year using their smartphones and tablets by 2024, compared with the £9.7 billion spent today, according to new research by Barclays. However, the influence of mobile on spending is expected to more than double this figure from £18.4 billion to £112 billion over the same period.[…]

Google sets its stall out – go mobile or else

At last Google are starting to flex their muscles when it comes to managing the mobile experience, and are going to go further still. Google has updated search results for mobile users to highlight websites that are optimised for mobile. Sites that that fit on mobile screen without zooming or scrolling horizontally and that place[…]

Mobile web users deserve better

In 2010, online traffic from mobile was 3%, it’s now 52%. A staggering 1,600% increase in just four years. This growth shows no sign of slowing. If mobile users are not the majority of your online audience today they soon will be. As more and more of us become reliant on our mobiles to run[…]

‘iSyndrome’ – Why limit your slice of the pie?

Published 7th April iSyndrome (ai sindreum) n. a symptom, characteristic, or belief, that building an iPhone application translates to = mobile strategy. In conversation with leading mobile search expert Peggy Ann Salz, of mobileGroove (of which I am a Guest columnist), we ended up talking about some of the fundamental challenges that organisations face when[…]

Real Reasons Why Traditional Media Can Really (Still) Win Big In Mobile Advertising

Published 24th March Guest post published on mSearchGroove  EDITOR’S NOTE: Mobile advertising is certain the hot topic at CTIA, where Mobile Web And Apps World Forum (Ajit Jaokar’s CTIA partner event) was standing room only. (Well done Ajit!) Players from across the ecosystem are anxious to explore new models to monetize inventory, apps and services. However,[…]

Inside Track: The Race To Deliver Value In Mobile Advertising; Will Publishers “Get” It?

Published 26th November First of Martin’s Inside track columns on mobile. Directly from leading online site mSearchgroove.   Local focused mobile advertising is shaping up to be more than a revenue opportunity. There is every indication that it will be one the few channels to buck the downward trend in advertising spend over the next[…]

8 Core principles when thinking mobile

Published 26th November Below 8 Core principles we typically talk through with our clients when thinking mobile. Get the core right and success rate is greatly improved. 1. MOBILE is already a reality that is growing by the day 2. MOBILE is another channel but it has very different characteristics to desktop 3. MOBILE = COMMUNICATION &[…]

The New New Media – changing shape of content (No. 2)

Published 10th November Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here. pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The way media is delivered, the way we consume media has[…]

Mobile strategy – iPhone should factor but certainly not dominate.

Published 21st October Apple’s push into the mobile market has been interesting – some say a game change – they have certainly shaken the market up, but have they really delivered the results? If only they had sold as many devices as column inches that they have achieved. There seems to have been a global[…]

The New New Media – changing face of media (No. 1)

Published 12th October pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The emergence of digital technologies has seen to that, more people are reached by media and more frequently than ever before. With more people engaging with media why do we continue to hear[…]