76 mobile predictions for 2017

Marketing influencers reveal their winning strategies Where is mobile going in 2017? Where will you search for new opportunities? And how can you best position yourself and your company to take advantage of emerging trends? We want to help.. So, we asked 76 influencers where mobile is going. MORE Martin Wilson, of Indigo 102, appears as[…]

Engaging the younger generation

Surprisingly the younger generation (often labelled as the Millennial Generation or Generation Y, or plain 18-29 year olds) have a preference in the way want interact with brands, and it’s not necessarily how marketers think.

I recently overheard a marketing exec, who clearly thought he had his finger on the pulse, state: “If you want to engage younger people, move all your budget into social media and mobile advertising. That’s where the action is.”

Not something to endorse.

Google sets its stall out – go mobile or else

At last Google are starting to flex their muscles when it comes to managing the mobile experience, and are going to go further still. Google has updated search results for mobile users to highlight websites that are optimised for mobile. Sites that that fit on mobile screen without zooming or scrolling horizontally and that place[…]

Mobile web users deserve better

In 2010, online traffic from mobile was 3%, it’s now 52%. A staggering 1,600% increase in just four years. This growth shows no sign of slowing. If mobile users are not the majority of your online audience today they soon will be. As more and more of us become reliant on our mobiles to run[…]

Going Mobile? 4 Initial Thoughts on Mobile You Need NOW!

A great posting from MobileWeb Company, a leading specialist marketing and services provider that truly understands mobile. Full article from Mobileweb Company: Here. Does mobile feature in your marketing mix? If not, you’re potentially missing a serious opportunity to engage consumers. According to Forrester Research you are likely to be in the minority, 3 out of 4 marketers[…]

Seven Shortcomings That Can Wreck Your Mobile Strategy

Published 23rd September  The latest column post from our Managing Director – Martin Wilson –  mSearchgroove; the leading source of analysis and commentary on mobile search, mobile advertising, and social media.  Seven Shortcomings That Can Wreck Your Mobile Strategy – Not just saying whats wrong, but suggesting solutions. Link to post on msearchgroove: Here Column post What are[…]

Double Digit Growth of Local Mobile Usage, but what are the Traditional players doing about it?

Published 29th July Study Shows Double Digit Growth of Local Mobile Usage, Unlocking Access to Younger, Wealthier, On-the-Go Consumers “A US report published today by Comscore and the Yellow Pages association has shown that Consumers looking for local businesses are increasingly turning to their mobile devices to access Internet Yellow Pages and local sites, while[…]

M-publishing, a future for media owners…

Published 2nd June Yesterday Camerjam events hosted another great mobile service focused conference. The event titled ‘M-publishing’ focused on the future of publishing in the mobile environment. The event opened with a great key note from the effervesent Jonathan MacDonald. Below: The future of publishing June 2010 As you can imagine there was a lot of talk[…]

The mobile touch web – virtual roundtable

Published 12th May Mobile. Touch. Web In the past 15 years technology has changed in ways that no one could have forseen. Now with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable. However…  A Collaborative vision If we’re all heading in the same direction why not[…]