Changing shape of Automotive Retail 2020

We are seeing a significant and likely permanent shift in customer behaviour in automotive retailing, especially in the way customers are interacting with dealers. With such a material shift, it is critical the industry reacts and in the right way. So are they doing the right thing? The challenge is many in the sector are[…]

Automotive Retail: Digital kick Start …

The emergence of Covid-19 and the subsequent limitations on everyday life mean peoples outlook has changed. The way they go about their everyday business has altered. The simple truth, people remain hesitant to make unnecessary trips out, rightly concerned about the risks of doing so. Willingness to venture to showrooms and forecourts will be highly[…]

The New New – changing face of Automotive

During the COVID-19 crisis, the lockdown has accelerated the need for digitalisation of marketing and sales at a speed and scale that nobody could have predicted. Automotive is no exception, the pandemic means the sector needs to reinvent itself and at speed. It is essential businesses overcome challenges through innovation – and literally to start[…]

The New New Media – changing face of retail

The retail sector has changed, boy has the sector changed! A big question now: are you as a retailer able to adapt to the new landscape and how quickly? THE FOUNDATION HAS CHANGED. If we consider that the foundation of the retail sector is historically linked to the element that has influenced you to purchase[…]