The New New Media – changing shape of content (No. 2)

Published 10th November Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here. pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The way media is delivered, the way we consume media has[…]

Digital vs Online – the strategy question?

Published 28th October When referring to an organisation’s strategy the terms digital and online are often somewhat interchangeable. There is a significant difference between the two. An online strategy is the approach a business is using to deliver its communication or product to the consumer in an online environment. It is about marketing and the transfer[…]