Marketing influencers reveal their winning strategies Where is mobile going in 2017? Where will you search for new opportunities? And how can you best position yourself and your company to take advantage of emerging trends? We want to help.. So, we asked 76 influencers where mobile is going. MORE Martin Wilson, of Indigo 102, appears as[…]
When someone visits a commerce site on their mobile, they are there to buy, not browse around and consume content. So, get to the point: The limited screen size of a mobile means everything should be focused on conversion! Do not try to replicate a desktop browsing and search environment on a mobile device as it will cost you dearly.
People are spending increasingly more time on mobile devices with every passing year, but many businesses still struggle to get anything like the results they expect. A recent survey, by Chango, of 500 marketing and agency execs reported that 86% said they had a mobile-optimised website. The reality, less than 5% will have an online[…]
Surprisingly the younger generation (often labelled as the Millennial Generation or Generation Y, or plain 18-29 year olds) have a preference in the way want interact with brands, and it’s not necessarily how marketers think.
I recently overheard a marketing exec, who clearly thought he had his finger on the pulse, state: “If you want to engage younger people, move all your budget into social media and mobile advertising. That’s where the action is.”
Not something to endorse.
UK consumers are set to spend £53.6 billion a year using their smartphones and tablets by 2024, compared with the £9.7 billion spent today, according to new research by Barclays. However, the influence of mobile on spending is expected to more than double this figure from £18.4 billion to £112 billion over the same period.[…]
At last Google are starting to flex their muscles when it comes to managing the mobile experience, and are going to go further still. Google has updated search results for mobile users to highlight websites that are optimised for mobile. Sites that that fit on mobile screen without zooming or scrolling horizontally and that place[…]
Mobile megatrends 2011 (VisionMobile)
A great posting from MobileWeb Company, a leading specialist marketing and services provider that truly understands mobile. Full article from Mobileweb Company: Here. Does mobile feature in your marketing mix? If not, you’re potentially missing a serious opportunity to engage consumers. According to Forrester Research you are likely to be in the minority, 3 out of 4 marketers[…]
Published 27th September Less is more with Microsoft Windows Phone 7 The new marketing campaign for Windows Phone 7 has emerged. It seems that the message Microsoft is trying to push is that you’ll get more done with less! The adverts attempt to push the simple interface and contrast that of its rivals that require their owners to[…]
Published 24th September 36% of UK Mobile Consumers plan to use the Mobile Internet in Next Year The latest European study, by the Mobile Marketing Association (MMA) (www.mmaglobal.com) and research partner, Lightspeed Research (www.lightspeedresearch.com), has found over a third of UK consumers plan to use the mobile Internet in the next year. The research shows high interest in mobile websites, with[…]