Mobile web users deserve better

In 2010, online traffic from mobile was 3%, it’s now 52%. A staggering 1,600% increase in just four years. This growth shows no sign of slowing. If mobile users are not the majority of your online audience today they soon will be. As more and more of us become reliant on our mobiles to run[…]

Going Mobile? 4 Initial Thoughts on Mobile You Need NOW!

A great posting from MobileWeb Company, a leading specialist marketing and services provider that truly understands mobile. Full article from Mobileweb Company: Here. Does mobile feature in your marketing mix? If not, you’re potentially missing a serious opportunity to engage consumers. According to Forrester Research you are likely to be in the minority, 3 out of 4 marketers[…]

Media: Future of FREE and Advertising

 Published 19th October Two very interesting interviews with Martin Sorrell, WPP CEO. Well woth a few minutes of your time. The first, Sorrell is asked about the content and gives his views on why FREE does not work: The second, he gives his views on the future of advertising:    Published by Martin Wilson Martin Wilson[…]

241st Carnival of the Mobilists

Published 18th October  Welcome to the 241st edition of Carnival of the Mobilists. This week it is again the turn of leading mobile strategist and marketer Martin Wilson of Indigo102 to provide his take on a week in mobile. A week after celebrating its 5th anniversary it is great to see the Carnival alive and[…]

239th Carnival of the Mobilists

Published 30th September Greetings and welcome to the 239th Carnival of the Mobilists. This week Eric Chan (@mobileslate) hosts a double-shot of Carnival of Mobilists, all right before the 2010 CTIA Fall San Francisco Conference.  An excerpt: “First double-shot: Martin Wilson over at Indigo 102 starts us off and writes about the next Nokia and Intuit global[…]

Microsoft Windows Phone 7 – great, but stop the cheap pot shots

Published 27th September Less is more with Microsoft Windows Phone 7  The new marketing campaign for Windows Phone 7 has emerged. It seems that the message Microsoft is trying to push is that you’ll get more done with less! The adverts attempt to push the simple interface and contrast that of its rivals that require their owners to[…]

Number of Mobile Internet users set to boom in the UK

Published 24th September 36% of UK Mobile Consumers plan to use the Mobile Internet in Next Year The latest European study, by the Mobile Marketing Association (MMA) ( and research partner, Lightspeed Research (, has found over a third of UK consumers plan to use the mobile Internet in the next year. The research shows high interest in mobile websites, with[…]