To add a little context. In my previous post I said I went from being extremely physically fit. I was cycling over 4,500 miles a year and was about to head to Mallorca for a cycling trip which would have involved around 300 plus miles of cycling and a lot of climbing. I was in[…]
It is too easy to take life for granted. It is too easy to assume health, happiness and wellbeing. All that we assume can change immediately. In the blink of an eye, I went from extremely physically fit to near death. I will be sharing the journey, attitude and thoughts of the past 15 months,[…]
We are seeing a significant and likely permanent shift in customer behaviour in automotive retailing, especially in the way customers are interacting with dealers. With such a material shift, it is critical the industry reacts and in the right way. So are they doing the right thing? The challenge is many in the sector are[…]
The emergence of Covid-19 and the subsequent limitations on everyday life mean peoples outlook has changed. The way they go about their everyday business has altered. The simple truth, people remain hesitant to make unnecessary trips out, rightly concerned about the risks of doing so. Willingness to venture to showrooms and forecourts will be highly[…]
During the COVID-19 crisis, the lockdown has accelerated the need for digitalisation of marketing and sales at a speed and scale that nobody could have predicted. Automotive is no exception, the pandemic means the sector needs to reinvent itself and at speed. It is essential businesses overcome challenges through innovation – and literally to start[…]
The retail sector has changed, boy has the sector changed! A big question now: are you as a retailer able to adapt to the new landscape and how quickly? THE FOUNDATION HAS CHANGED. If we consider that the foundation of the retail sector is historically linked to the element that has influenced you to purchase[…]
Published 10th November Titled The New New Media, six articles will form a short series about the changing media environment. For other articles click here. pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The way media is delivered, the way we consume media has[…]
Published 12th October pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The emergence of digital technologies has seen to that, more people are reached by media and more frequently than ever before. With more people engaging with media why do we continue to hear[…]